Opportunities and challenges for Hoa Mai when exporting to the Japanese market

Opportunities and challenges for Hoa Mai when exporting to the Japanese market

Hoa Mai - On the afternoon of November 15, Ho Chi Minh City Investment and Trade Promotion Center (ITPC) coordinated with the Vietnam Trade Office in Osaka to organize a conference to connect businesses between Ho Chi Minh City and businesses. businesses in Osaka (Japan).


Đại diện doanh nghiệp Thành phố Hồ Chí Minh phát biểu tại hội nghị kết nối giao thương giữa doanh nghiệp thành phố với các doanh nghiệp tại Osaka (Nhật Bản).

Business representative of Ho Chi Minh City spoke at the conference connecting trade between city businesses and businesses in Osaka (Japan).

According to the representative of ITPC, at present, Ho Chi Minh City is promoting trade promotion support for key industrial products and supporting industries of the city such as: Prefabricated metal products; electrical equipment product group; group of products from plastic and rubber; group of processed food products; beverage product group; ready-to-wear products… These are product groups with high competitiveness, large production capacity, potential for domestic and export markets, and significant contributions to gross domestic product and development. economy of the City.

Mr. Tran Phu Lu, Deputy Director of ITPC hoped that the conference connecting trade between Ho Chi Minh City enterprises and businesses in Osaka, Japan would help businesses of the two countries strengthen cooperation and open up many new opportunities in the coming time, especially in the coming time. are the main strengths and key products of Ho Chi Minh City that can boost exports to potential markets such as Japan.

Previously, at the end of September 2022, ITPC also cooperated with Japan's AEON supermarket system to organize Vietnamese Enterprise Product Exhibition Week at AEON-Tan Phu Celadon (HCMC)" and "connect businesses put goods into the AEON supermarket chain" in 2022.

According to the Ho Chi Minh City Statistics Office, in the 10 months of 2022, the export turnover of goods of Ho Chi Minh City enterprises reached nearly 41 billion USD, up 13.4% over the same period. In which, Japan is the third largest export market of the city's enterprises, with export turnover in the 10 months of 2022 reaching more than 2.42 billion USD, up 24.0% over the same period last year.


A product display corner of Hoa Mai Trading Co., Ltd

According to the Center for Trade and Investment Promotion of Ho Chi Minh City, with its position as a special city, a major economic center and the locomotive, driving force, attraction and pervasiveness of In the southern key economic region, Ho Chi Minh City continues to promote administrative reform, creating all favorable conditions for investors to do business in the city.

At the same time, the city researches and implements policies, supports the business community at home and abroad to develop new products and services and improve the competitiveness of products; promote activities to connect trade, link production with distributors, expand consumption markets, not to disrupt the supply chain after the Covid-19 pandemic.


The product attracts a lot of Japanese partners

At the Conference, the two sides promoted trade in the fields of components and accessories for solar LED lights combined with backup batteries; plastic and paper food containers; kitchenware products, wooden furniture; processed agricultural products; iced sea food...

According to the representative of Hoa Mai company: Hoa Mai Trading Co., Ltd aims to export kitchen products, wooden handicrafts. The Japanese market is a market with strict technical standards, so if you want to improve the value as well as penetrate deeply into the Japanese market, instead of mainly producing according to the brands and orders of the partners. Hoa Mai needs to improve product quality to meet the high standards set by fastidious markets such as the US, EU, and Japan; at the same time, design the product packaging designs to suit the tastes of Japanese consumers.


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